about us


Flowtoys produces quality tools to inspire the growth of the flow arts, and enable the positive effects they have on life and the world.

Creators of the first rechargeable LED glowstick, innovators of the levitation wand dance, and producers of the world’s favorite glow poi, batons and martial flow props, flowtoys has been a pioneer in producing glow toys loved for parties, play, practice and performance since 2005.

Flowtoys is located on a bustling bicycle path in Emeryville, California in the San Francisco Bay Area - an epicenter of innovation. We are building out our showroom and retail shop, and are open for drop-ins and walk-ins Tuesday through Friday, 11am - 5pm.

Our vision and mission

We envision a world illuminated by people, purpose and products that make life happier, healthier and more beautiful in this dynamic dance called life.

Our mission is to provide quality, inspiring, and illuminated equipment and services to enable and inspire the growth of the flow arts and the positive effects they have on life and the world. Excellent customer service and our “forever flow” lifetime warranty ensure that your flowtoys are a lasting investment.

We seek to inspire personal growth, creative expression and optimal experience through exploration of movement. Our toys have given us a means of getting into our bodies, enhancing awareness of our surroundings and stretching our physical and mental limits. They have provided countless people with a path for meditation through movement, epic moments of discovery and fun, a fulfilling hobby, and wonderful communities of friends and family around the world. We wish to share these life-enhancing experiences, and provide you with quality props and amazing support to explore the realms of flow.

Our guiding principles

DESIGN PRINCIPLES:

  • Performance: The primary purpose of a flowtoy is to serve its user. Comfort, weight-distribution, performance handling, shape, user interface and “feel” are carefully considered and balanced.
  • Customizable: The ability to choose and/or adjust the length, weight and style of your flowtoys to fit your body and movement style are factored into all our designs.
  • Durable: Intense impacts are inherent in most flow arts, and if your flowtoys can’t handle that, you can’t use them! So we make them all as durable as possible.
  • Serviceable: While durability is a primary principle, nothing is indestructible, hence we design things to be easily serviceable, with user-replaceable parts.
  • Rechargeable: Disposable batteries are not just wasteful and expensive, they create a disincentive to finding your flow! Never hesitate to turn on your flowtoys and boldly glow - you can always charge them in the morning.
  • Portable: If you can’t bring your flowtoys with you, you can’t use them. Most flowtoys are compact and many breakdown for transport. Our modular system enables you to bring a few parts that can create several different props for flow on the go.
  • Versatile: A durable, rechargeable light-source is useful for more than just flow. We include features to enable you to use all our light sources as illuminated décor, fashion accessories, task or safety lighting for your integrated, illuminated lifestyle.
  • Upgradeable: We are always innovating and improving our products, and we make things reverse-compatible whenever possible, and you can often simply replace a single part to get the latest features on your flowtoys.
  • Aesthetically inspiring: Flowtoys are designed to integrate with your illuminated lifestyle. We strive to produce products that attract attention, but also have lasting beauty that makes the user want to play with them every day, and draw the kind of interest and compliments that motivate them to share their flowtoys with friends, families and friends-to-be. Our designs are often influenced by the beauty of our natural world - they inspire conversation and reflection through interesting beautiful aesthetic features, and carefully thought-out user interface.
  • Affordable: Our goal is to enable anyone to have access to the flow arts. We make our products as affordable as possible, while maintaining high performance standards through careful design and avoiding the high mark-ups and distribution pricing typical of other consumer products. Buy direct from flowtoys and keep pricing low for everyone.
  • Sustainable: In addition to the durability, serviceability, and rechargeability that enable flowtoys to enjoy a lifetime of service, we choose materials and processes that create the minimum environmental impact for their purpose, and avoid any unnecessary packaging, from the product creation, to internal handling and shipping. We do not support cheap disposable novelty items, or planned obsolescence. Flowtoys are designed to last a lifetime.


PRODUCTION PRINCIPLES: Quality, efficiency, and sustainability guide every step of our production, and optimization is our passion. All flowtoys undergo extensive quality testing, most of them are assembled in-house, and a large portion are actually manufactured right here in Emeryville, CA. Custom tools and jigs are created wherever appropriate and processes are continually improved through feedback and input from our elves. Our packaging is minimal and recyclable, and we offer an end-of-life take-back program, re-using scraps and damaged parts in art and other projects, and refurbishing electronics when possible.

OPERATION PRINCIPLES: Our operations are guided by resource and energy efficiency. Our production areas, offices and workshops are made almost entirely from found and re-used materials. We use only energy efficient lighting (including our in-house designed and built LED work-lighting) and minimize unnecessary office supplies, packaging and shipping materials, re-using wherever we can. When we absolutely have to print on clean paper, we use 100% post-consumer recycled paper. Most of our office furniture and much of our equipment is found, refurbished or purchased used.

Our commitment to the world we love

We think this world rocks. We want to help illuminate it and are aware of the positive and less than positive impacts of bringing new products into our planet. While creating joy, enhancing awareness of people’s bodies and expanding their minds, we recognize that we expend resources in the production of our toys – renewables and non-renewables alike. Much like life, it is practically impossible to evolve and experience this world without leaving an ecological footprint. However we can do our collective best to reduce that footprint and minimize our resource use, while optimizing our happiness, embracing learning opportunities and enjoying this incredible journey called life.

ENERGY EFFICIENCY: We are efficiency fanatics and are constantly looking for ways to minimize our energy and material use, while maintaining a healthy level of productivity. All our lighting is compact-fluorescent or LED, our heater, which we rarely use is 99% efficient and we use power tools only when necessary. We have a wattmeter that shows how much each appliance uses and turn off equipment when not in use. We encourage y’all to do the same.

SUPPORT RENEWABLES: We operate on 100% clean energy, and encourage everyone to support renewable sources of energy that are appropriate for their region. Use rechargeable batteries and buy green power if you can – that way your flowtoys will be even more sustainable. Educate yourself in the true costs and benefits of different types of renewable energy sources and the true impacts of the various climate offset programs available.

WALK, RIDE YOUR BIKE, TAKE PUBLIC TRANSIT: We encourage everyone to walk, skate, ride their bicycle and take public transit. In addition to conserving resources, you’ll get exercise, connect with your community, and it’s proven to increase happiness!

REDUCE, REUSE, RECYCLE: We encourage everyone to reduce, reuse and recycle - in that order! We are conscious in buying only what we need and buying used stuff when we can. We re-use just about everything (scrap flowtoys parts make great laptop risers and containers for thin delicate items like feathers), and we recycle and compost everything that our city’s waste management facility will take. Some of you probably do a whole lot more – thank you for your consciousness and inspiration. For those of you who are thinking of throwing your batteries into the trash, make a meaningful difference to the health of your neighbors and grandchildren and start recycling your batteries and switch to rechargeables!